'BA' Logo Story. The Evolution of Surfboard Graphic Design.

November 18, 2020

AS TOLD BY BING COPELAND, November 2020

Bing and Rick Surfboards Surf Shop Hermosa Beach 1959We'd been surfing with our friend Stu Linder who was pretty artistic. Stu donated his time giving our little beach shop a Polynesian look. Now we had a shop and we needed a logo. Stu again came to our aid and came up with what has become known as the BA logo.

Bing and Rick Surfboards Hermosa Beach 1960The BA Logo had a drawing of a little guy bent over surfing a wave. At the time the term BA (Bare Ass) didn't exist it was just a cool logo similar to Greg Noll's logo with a cartoon character.

Bing and Rick Surfboards - Greg Noll Surfboards

If my history is correct the BA came about a few years later when surfers at the Trestle would drop their shorts and bend over as the train to San Diego would whizz past giving the passengers their first impression of surfers.

Surfboards By Bing BA LogoI only used that logo for about a year when I came up with the more famous blue (cat eye) logo and the rest, as they say is history.

Bing Surfboards Cat Eye Logo

A little back story on Stu Linder. Stu went on to become a well known film editor in Hollywood editing such films as "Rain Man" with Dustin Hoffman and "Grand Prix" for which he won an Oscar.

- Bing Copeland


Also in Bing Surfboards Blog

COMMUNITY
COMMUNITY

November 16, 2022

Since the opening of the first Bing shop in Leucadia in 2013, becoming a part of the local surf community has been our main goal. Over the years we’ve hosted dozens of events all centered around two things... our love for surfing and bringing the community together. Whether it’s a new board model release party, an art show, or a charitable event we have always found that keeping our gatherings open to the public and heavily attended by the local surf tribe is something you can’t put a price on. 

View full article →

BEACH DAZE
BEACH DAZE

October 28, 2022

It goes without saying that everyone needs a break from reality sometimes. Luckily, for all of us here at Bing Surfboards that break comes in the form of mandatory surf days a few times a year. We spend our lives making or selling surfboards, so getting the chance to surf together is special on so many levels. Recently we had the chance to get the gang together and here’s how it went.

View full article →

BACK AT IT!
BACK AT IT!

October 14, 2022

This last weekend’s Boardroom Show reflected what was and what should be! The upbeat crowd filled the aisles early Saturday morning as exhibitors stood in their booths filled with the latest designs and technologies for furthering enjoyment of the wave riding experience.

View full article →