The Beginnings

July 03, 2014

Stewart Linder & Logos
When the shop first opened in the Fall of 1959 life was easy and there wasn’t a ton of business. The surf industry was just starting and most of Bing & Rick’s customers were fellow lifeguards they knew. The local bar called “The Poop Deck” was the hangout spot for all the local Hermosa based lifeguards. The first form of advertising for Bing consisted of a flyer they taped to the front door of the bar.

Bing Copeland recalls these years with a lot of fondness. Not a lot of work but plenty of time to surf every morning and bodysurf every evening just out front of the surf shop. Bing would shape one board per day and then bring the board to Mike Bright and Sonny Vardeman at Surf Fiberglass in Redondo Beach to get glassed. Life was good and Bing says “I was 23, single, making money and enjoying life.”

The first logo for the business was the “B.A.” logo designed by Stewart “Stu” Linder pictured above. He went on to be an Academy Award-winning Hollywood editor. However, when Rick decided to pursue lifeguarding full time to support his new family Bing bought Rick out and changed the logo to the now recognized “Cat’s Eye” logo with just the name Bing. Over the years various forms of this logo would be used to identify the brand.

Around this time surf movies were starting to be shown in high school auditoriums and a new filmmaker John Severson started a magazine to what would become the surf bible of the sport, Surfer Magazine. John walked into the Bing Surf shop in the summer of 1960 and sold Bing 2 dozen copies. They sold quickly and Bing restocked them because of the demand. This led Bing to start advertising in the magazine back when the surfboard drove the industry.

Eventually the shop moved from 22nd St. in Hermosa Beach to the 598 Meyer Lane location in Redondo Beach. This was do to the fact that the planer Bing used in his shop was so loud it bothered the customers of his neighbors. They kindly asked him to move and he did in the summer of 1960. And so started a new chapter in the history of Bing Surfboards.

Bing CopelandLeft: Bing Copeland taking a late drop out front of his surf shop. Right: from left to right, Bernie Bozeman, Bing Copeland and Rick Stoner. The hood ornament is a Bing & Rick surfboard.

To learn more about the history of Bing Surfboards and the surf industry in general purchase “Bing Surfboards fifty years of craftsmanship and innovation”.



Also in Bing Surfboards Blog

Silver Spoon's Pilgrimage North
Silver Spoon's Pilgrimage North

October 14, 2021

While so much of cold water surfing is filled with novelty surfs and hours warming up at coffee shops, this trip was different in that we scored nearly every single day for 10 days straight. That's pretty unheard of on Iceland's windy, rough and rugged coastline.

View full article →

Artist Spotlight: Brian Bent
Artist Spotlight: Brian Bent

August 12, 2021

Brian is unique in everything he does; his surfing style, the boards he chooses to ride, the cars he drives, the clothes he wears, and his art is no exception. Blessed with an uncanny talent for creating art pieces that transfer the magical feeling of the glide and the essence of surfing to the canvas, the motion and flow in Brian's art is special and uniquely his own.

View full article →

Bing + Surfing Wave Pools
Bing + Surfing Wave Pools

July 28, 2021

With new wave pool parks opening up around the world, it's possible to get waves in places you wouldn't expect to. A few of our Bing family members have had the chance to get some Bing Surfboards under their feet at land locked wave parks you may be eager to surf. The parks actually produce waves that rival the quality of your local home break. The feedback from each family member can help you know what Bing to ride at a wave park near you.

View full article →