ALL GEAR IN STOCK
SUNWARD BOUND SURF HAT - SHERBERT ORANGE
$59.00 USD
Stay protected and comfortable with our surf hat. Featuring UPF 50+ sun protection, it’s built for long days in the water. The adjustable toggle ensures a secure fit, and the...
SURF CANDLE 12OZ
$28.00 USD
The classic Surf scent reinvented in candle form will take you right to the beach with its cool coconut top notes with sweet vanilla and fruity undertones, it's the ultimate...
SURF DRY WETSUIT DRYER SET - BLUE
$59.00 USD $79.00 USD
SURF DRY dries wetsuits and booties faster, kills the stink,and reduces the hidden damage from mold, mildew, and skin infections.Constant moisture wrecks gear and risks your health. Portable. Quiet. Relentlessly easy....
SURFACE - Mineral Facestick- SPF 45 - Tinted
$14.00 USD
Extreme conditions call for the best sun protection. Surface facesticks provides unsurpassed protection in a zinc oxide and titanium dioxide non-migrating formula in a convenient face stick. Available in white or...
SURFACE ALOE VERA GEL - 6OZ.
$10.00 USD $15.00 USD
Originally designed to provide a soothing, cooling relief after a good day in the sun. The Surface Aloe Vera Cooling Gel has become a popular daily use moisturizer. Made with...
SYMPL TYLER WARREN PAD - BLK
$45.00 USD
Details: ECO-GOOD™ Biodegradable Foam Groomer Grooves Pieces: 3 + 3M Adhesive Arch: Medium + Kick: 45º/90º L: 13″ x W: 12″
TCSS PARTY WAVE SHIRT - WHITE
$64.00 USD
The Party Wave Shirt is part of our Dreamland Collection.This short sleeve shirt is made from a soft cotton poplin. It features the party wave repeat art by Luke Day. Regular collar...
THE SHOP Premium Womens S/S T-Shirt White
$32.00 USD
100% combed, ring spun cotton jersey.
THE SURFER'S JOURNAL - ISSUE 34.1
$20.00 USD
On the cover: Ian Crane, South America. “We were at a lesser-known point with just a couple locals,” says photographer and TSJ photo editor Grant Ellis. “It was late in...
THE SURFER'S JOURNAL - ISSUE 34.2
$20.00 USD
Meta view of a Mentawai Islands lineup. “That boat is where you would typically anchor to surf and shoot,” says photographer John Barton. “But I was farther down the coast...
THE SURFER'S JOURNAL - ISSUE 34.3
$20.00 USD
On the cover: In the world of lamination, Jack Reeves rises above. From volan to E-glass, he lays cloth with a master’s hand and eye. To get the full scope...
THE SURFER'S JOURNAL - ISSUE 34.4
$20.00 USD
On the cover: Beau Cram, the Box. “He’s a natural talent, a twin-fin king, and always smiling,” says photographer Tom Pearsall. “He had the biggest grin on his face five...
THE SURFER'S JOURNAL - ISSUE 34.5
$21.00 USD
On the cover: Maverick’s, as seen from the penthouse. Jojo Roper clears the descent, while his fellow punchers await—and scramble for—what follows. Photograph by Fred Pompermayer. In this issue, we...
THE SURFER'S JOURNAL - ISSUE 34.6
$21.00 USD
In this issue, we pay homage to the Hawaiian winter with modern and traditional studies of Sunset, Pipeline, and Honolua Bay. We also examine the moodboard of a culture-shifting multihyphenate,...
THE SURFERS GUIDE TO BAJA BY MIKE PARISE
$24.00 USD
The original and still most detailed guide book for surfers heading to Mexico's surf-packed Baja peninsula. This guide features over 120 surf spots, including the legendary points, reefs, beachbreaks and...
TRUE AMES - 4A 8.5" BLACK
$88.00 USD
The surf world is forever indebted to the design and performance innovations of George Greenough, a Santa Barbara native and avid kneeboarder, who is the reason why people today use...
TRUE AMES - 4A 8.5" BLUE
$88.00 USD
The surf world is forever indebted to the design and performance innovations of George Greenough, a Santa Barbara native and avid kneeboarder, who is the reason why people today use...
TRUE AMES - 4A 8.5" KELP
$88.00 USD
The surf world is forever indebted to the design and performance innovations of George Greenough, a Santa Barbara native and avid kneeboarder, who is the reason why people today use...
TRUE AMES - YATER APOCALYPSE 10" - BLACK
$92.00 USD
The Yater Apocalypse, a timeless classic that has been resurrected! The template for this fin, designed by legendary shaper Renny Yater, had been tucked away in our archives for decades...
TRUE AMES 4A - 6.5" KELP
$75.00 USD
The surf world is forever indebted to the design and performance innovations of George Greenough, a Santa Barbara native and avid kneeboarder, who is the reason why people today use...
TRUE AMES 4A - 7" BLUE
$75.00 USD
The Greenough 4-A is not only the bread and butter of our collection, but it’s also been the most popular single fin worldwide for decades–and for good reason–its incredible functionality...
TRUE AMES 4A - 7" KELP
$75.00 USD
The Greenough 4-A is not only the bread and butter of our collection, but it’s also been the most popular single fin worldwide for decades–and for good reason–its incredible functionality...
TRUE AMES 4A - 8" BLUE
$81.00 USD
The surf world is forever indebted to the design and performance innovations of George Greenough, a Santa Barbara native and avid kneeboarder, who is the reason why people today use...
TRUE AMES 4A - 9" BLUE
$90.00 USD
The Greenough 4-A is not only the bread and butter of our collection, but it’s also been the most popular single fin worldwide for decades–and for good reason–its incredible functionality...
TRUE AMES 4A - 9" KELP
$90.00 USD
The Greenough 4-A is not only the bread and butter of our collection, but it’s also been the most popular single fin worldwide for decades–and for good reason–its incredible functionality...
TRUE AMES 4A - 9.75" BLACK
$96.00 USD
The surf world is forever indebted to the design and performance innovations of George Greenough, a Santa Barbara native and avid kneeboarder, who is the reason why people today use...
TRUE AMES 4A - 9.75" BLUE
$96.00 USD
The Greenough 4-A is not only the bread and butter of our collection, but it’s also been the most popular single fin worldwide for decades–and for good reason–its incredible functionality...
TRUE AMES 4A - 9.75" KELP
$96.00 USD
The Greenough 4-A is not only the bread and butter of our collection, but it’s also been the most popular single fin worldwide for decades–and for good reason–its incredible functionality...
TRUE AMES 4A - 9.75" POWDER BLUE
$92.00 USD
The surf world is forever indebted to the design and performance innovations of George Greenough, a Santa Barbara native and avid kneeboarder, who is the reason why people today use...
TRUE AMES 4A - 9.75" RED
$96.00 USD
The Greenough 4-A is not only the bread and butter of our collection, but it’s also been the most popular single fin worldwide for decades–and for good reason–its incredible functionality...
TRUE AMES 4A - 9.75" YELLOW
$96.00 USD
The Greenough 4-A is not only the bread and butter of our collection, but it’s also been the most popular single fin worldwide for decades–and for good reason–its incredible functionality...
TRUE AMES 4A 10.5" - BLACK
$100.00 USD
Material Construction | Solid FiberglassFinish | Matte Profile Aspect Ratio | HybridArea | ModerateOverall | Versatile Function Turning | BalancedStability | BalancedSpeed | All-AroundFlex | Responsive and ProjectionFeel | Neutral-Positive, Perfectly-Balanced, Sweet Vanilla Why You'll Love This Fin: The 4A...
TRUE AMES 4A 10.5" - RED
$100.00 USD
The Greenough 4-A is not only the bread and butter of our collection, but it’s also been the most popular single fin worldwide for decades–and for good reason–its incredible functionality...
TRUE AMES FARBEROW FLEX 10" - BLUE
$92.00 USD
The Farberow Flex came to fruition when Josh Farberow, a true maestro who surfs with surgical precision, came to us with a request. He asked if we might be able to...
TRUE AMES TA TWIN - RED
$100.00 USD
( Twin-Fin Set ) Futures Compatible: The TA twin fin is a staple go-to template from the archives… We’ve been making this in-house True Ames design since performance twins were coming...
TRUE AMES TA TWIN - SMOKE
$100.00 USD
( Twin-Fin Set ) Futures Compatible: The TA twin fin is a staple go-to template from the archives… We’ve been making this in-house True Ames design since performance twins were coming...
TRUE AMES TYLER WARREN 10.25" - BLACK
$96.00 USD
We like to say that this fin has curves in all the right places, kind of like a magic board. Tyler Warren set out to design a fin with the...
TRUE AMES TYLER WARREN 10.25" - BLUE
$96.00 USD
We like to say that this fin has curves in all the right places, kind of like a magic board. Tyler Warren set out to design a fin with the...
TRUE AMES TYLER WARREN 10.25" - CLEAR
$96.00 USD
We like to say that this fin has curves in all the right places, kind of like a magic board. Tyler Warren set out to design a fin with the...
TRUE AMES TYLER WARREN 10.25" - KELP
$96.00 USD
We like to say that this fin has curves in all the right places, kind of like a magic board. Tyler Warren set out to design a fin with the...
TRUE AMES TYLER WARREN 10.25" - RED
$96.00 USD
We like to say that this fin has curves in all the right places, kind of like a magic board. Tyler Warren set out to design a fin with the...
TRUE AMES TYLER WARREN 10.25" - SMOKE
$96.00 USD
We like to say that this fin has curves in all the right places, kind of like a magic board. Tyler Warren set out to design a fin with the...
TRUE AMES TYLER WARREN 9.75" - BLACK
$96.00 USD
We like to say that this fin has curves in all the right places, kind of like a magic board. Tyler Warren set out to design a fin with the...
TRUE AMES TYLER WARREN 9.75" - BLUE
$96.00 USD
We like to say that this fin has curves in all the right places, kind of like a magic board. Tyler Warren set out to design a fin with the...
TRUE AMES TYLER WARREN 9.75" - CLEAR
$96.00 USD
We like to say that this fin has curves in all the right places, kind of like a magic board. Tyler Warren set out to design a fin with the...
TRUE AMES TYLER WARREN 9.75" - RED
$96.00 USD
We like to say that this fin has curves in all the right places, kind of like a magic board. Tyler Warren set out to design a fin with the...