ALL GEAR IN STOCK
SUNMUD (1.5 OZ) TRAVEL TIN - TERRA
$29.00 USD
You're gonna love the way the Fuller's Earth Clay makes our skin feel afterwards! Terra tint is best for people who have brown and red undertones. SUNMUD uses all natural, certified...
SUNMUD (1OZ) SPORT STICK - SAHARA
$19.00 USD
This sports stick is designed for athletes and people who want the fastest and easiest way to apply their sunscreen. Terra tint is best for people who have golden and/or...
SUNMUD (1OZ) SPORT STICK - TERRA
$19.00 USD
This sports stick is designed for athletes and people who want the fastest and easiest way to apply their sunscreen. Terra tint is best for people who have brown and...
SURF DRY WETSUIT DRYER SET - BLUE
$84.00 USD
SURF DRY dries wetsuits and booties faster, kills the stink,and reduces the hidden damage from mold, mildew, and skin infections.Constant moisture wrecks gear and risks your health. Portable. Quiet. Relentlessly easy....
SURFACE DRY TOUCH LOTION SPF 30 - 3OZ
$12.00 USD
Formulated for life on the move, Surface Dry Touch SPF 30 Lotion delivers reliable, broad-spectrum sun protection in a lightweight, non-greasy, unscented formula that absorbs fast with a clean, light-weight...
SURFACE DRY TOUCH LOTION SPF 50 - 3OZ
$12.00 USD
Formulated for life on the move, Surface Dry Touch SPF 50 Lotion delivers reliable, broad-spectrum sun protection in a lightweight, non-greasy, unscented formula that absorbs fast with a clean, light-weight...
SURFACE TINTED MINERAL FACESTICK SPF 60 - 0.5OZ
$14.00 USD
Formulated for life on the move, the Surface Tinted Mineral Face Stick SPF 60 delivers broad-spectrum sun protection in a non-nano zinc formula that goes on smooth and stays put....
SURFACE TINTED MINERAL ZINC LOTION SPF 50 - 3OZ
$19.00 USD
Powered by non-nano zinc oxide and naturally sourced ingredients, Surface Mineral SPF 50 Tinted Lotion blends easily into skin for a lightweight, natural-looking finish. No white cast, no heavy residue. ...
SURFACE WHITE MINERAL ZINC LOTION SPF 50 - 3OZ
$19.00 USD
Our mineral sunscreen delivers high-performance SPF with non-nano zinc oxide and naturally sourced ingredients — giving you serious sun defense without any chalky residue. Fragrance free, water resistant, and gentle...
SURFING 1778 - TODAY BOOK
$45.00 USD
Welcome the most comprehensive visual history on all things surfing. With hundreds of images and essays by today’s leading surf journalists, this publication spans photography, fashion, film, art, and music to chart the evolution of surfing...
THE SHOP Premium Womens S/S T-Shirt White
$32.00 USD
100% combed, ring spun cotton jersey.
THE SURFER'S JOURNAL - ISSUE 34.1
$20.00 USD
On the cover: Ian Crane, South America. “We were at a lesser-known point with just a couple locals,” says photographer and TSJ photo editor Grant Ellis. “It was late in...
THE SURFER'S JOURNAL - ISSUE 34.2
$20.00 USD
Meta view of a Mentawai Islands lineup. “That boat is where you would typically anchor to surf and shoot,” says photographer John Barton. “But I was farther down the coast...
THE SURFER'S JOURNAL - ISSUE 34.3
$20.00 USD
On the cover: In the world of lamination, Jack Reeves rises above. From volan to E-glass, he lays cloth with a master’s hand and eye. To get the full scope...
THE SURFER'S JOURNAL - ISSUE 34.4
$20.00 USD
On the cover: Beau Cram, the Box. “He’s a natural talent, a twin-fin king, and always smiling,” says photographer Tom Pearsall. “He had the biggest grin on his face five...
THE SURFER'S JOURNAL - ISSUE 34.5
$21.00 USD
On the cover: Maverick’s, as seen from the penthouse. Jojo Roper clears the descent, while his fellow punchers await—and scramble for—what follows. Photograph by Fred Pompermayer. In this issue, we...
THE SURFERS JOURNAL - ISSUE 35.1
$20.00 USD
In this issue, we page through Lorronde’s photo albums documenting California waterfront culture dating back to the 1930s, then hang with Venturan zeitgeister Dane Reynolds and his acolytes, before cracking...
THE SURFERS JOURNAL - ISSUE 35.2
$21.00 USD
In this issue, we fly Micronesia’s historic commercial airway, embed with Icelandic activists, and commune with the “manliest surfer alive.” We also view a Tasmanian shooter’s range of action and...
THE SURFERS JOURNAL - ISSUE 35.3
$21.00 USD
On the cover: Eithan Osborne, apex phase, Indonesia. “He had a career session that day,” says photographer Duncan Macfarlane. In this issue, we view the stills of a revered auteur, report...
THE SURFERS JOURNAL - ISSUE 35.3
$21.00 USD
On the cover: Eithan Osborne, apex phase, Indonesia. “He had a career session that day,” says photographer Duncan Macfarlane. In this issue, we view the stills of a revered auteur, report...
TRUE AMES - 4A 8.5" BLACK
$88.00 USD
The surf world is forever indebted to the design and performance innovations of George Greenough, a Santa Barbara native and avid kneeboarder, who is the reason why people today use...
TRUE AMES - 4A 8.5" KELP
$94.00 USD
The surf world is forever indebted to the design and performance innovations of George Greenough, a Santa Barbara native and avid kneeboarder, who is the reason why people today use...
TRUE AMES 4A - 7" BLUE
$85.00 USD
The Greenough 4-A is not only the bread and butter of our collection, but it’s also been the most popular single fin worldwide for decades–and for good reason–its incredible functionality...
TRUE AMES 4A - 7" KELP
$80.00 USD
The Greenough 4-A is not only the bread and butter of our collection, but it’s also been the most popular single fin worldwide for decades–and for good reason–its incredible functionality...
TRUE AMES 4A - 7" RED
$83.00 USD
The Greenough 4-A is not only the bread and butter of our collection, but it’s also been the most popular single fin worldwide for decades–and for good reason–its incredible functionality...
TRUE AMES 4A - 8" BLUE
$93.00 USD
The surf world is forever indebted to the design and performance innovations of George Greenough, a Santa Barbara native and avid kneeboarder, who is the reason why people today use...
TRUE AMES 4A - 9" BLUE
$99.00 USD
The Greenough 4-A is not only the bread and butter of our collection, but it’s also been the most popular single fin worldwide for decades–and for good reason–its incredible functionality...
TRUE AMES 4A - 9" KELP
$90.00 USD
The Greenough 4-A is not only the bread and butter of our collection, but it’s also been the most popular single fin worldwide for decades–and for good reason–its incredible functionality...
TRUE AMES 4A - 9.75" BLUE
$96.00 USD
The Greenough 4-A is not only the bread and butter of our collection, but it’s also been the most popular single fin worldwide for decades–and for good reason–its incredible functionality...
TRUE AMES 4A - 9.75" KELP
$99.00 USD
The Greenough 4-A is not only the bread and butter of our collection, but it’s also been the most popular single fin worldwide for decades–and for good reason–its incredible functionality...
TRUE AMES 4A - 9.75" RED
$96.00 USD
The Greenough 4-A is not only the bread and butter of our collection, but it’s also been the most popular single fin worldwide for decades–and for good reason–its incredible functionality...
TRUE AMES 4A 10.5" - BLACK
$105.00 USD
Material Construction | Solid FiberglassFinish | Matte Profile Aspect Ratio | HybridArea | ModerateOverall | Versatile Function Turning | BalancedStability | BalancedSpeed | All-AroundFlex | Responsive and ProjectionFeel | Neutral-Positive, Perfectly-Balanced, Sweet Vanilla Why You'll Love This Fin: The 4A...
TRUE AMES 4A 10.5" - KELP
$100.00 USD
Product DetailsMaterial Construction | Solid FiberglassFinish | Matte Profile Aspect Ratio | HybridArea | ModerateOverall | Versatile Function Turning | BalancedStability | BalancedSpeed | All-AroundFlex | Responsive and ProjectionFeel | Neutral-Positive, Perfectly-Balanced, Sweet Vanilla Why You'll Love This Fin: The...
TRUE AMES 4A 10.5" - RED
$105.00 USD
The Greenough 4-A is not only the bread and butter of our collection, but it’s also been the most popular single fin worldwide for decades–and for good reason–its incredible functionality...
TRUE AMES FARBEROW FLEX 10" - BLUE
$92.00 USD
The Farberow Flex came to fruition when Josh Farberow, a true maestro who surfs with surgical precision, came to us with a request. He asked if we might be able to...
TRUE AMES GREENOUGH 4A Fin 10.0" BLUE
$99.00 USD
George Greenough has certainly made his mark on all things surfing and here is the best of the best. The full base coupled with the tapering, moderately flexible tip create...
TRUE AMES GREENOUGH 4A Fin 10.0" KELP
$99.00 USD
George Greenough has certainly made his mark on all things surfing and here is the best of the best. The full base coupled with the tapering, moderately flexible tip create...
TRUE AMES KC TRI SET - SMOKE
$100.00 USD
powerhouse for the middle weights. Nice tip flex. Great for smooth and powerful turns. Get these fins on your favorite board and get some solid surf... you’ll flow with power...
TRUE AMES SIDEBITES 3.75" - SMOKE
$70.00 USD
( 2 Fin Set ) Futures Compatible - Solid Fiberglass: These side bite fins are designed to provide the maximum amount of performance when added to a single fin on 2+1...
TRUE AMES TA TWIN - RED
$110.00 USD
( Twin-Fin Set ) Futures Compatible: The TA twin fin is a staple go-to template from the archives… We’ve been making this in-house True Ames design since performance twins were coming...
TRUE AMES TA TWIN - SMOKE
$110.00 USD
( Twin-Fin Set ) Futures Compatible: The TA twin fin is a staple go-to template from the archives… We’ve been making this in-house True Ames design since performance twins were coming...
TRUE AMES TIMMY PATTERSON QUAD - SMOKE
$140.00 USD
( 4 Fin Set ) Futures Compatible: These fins have been thoroughly tested and are best suited for the all around quad shortboard. The back fins have 80/20 foil. A very...
TRUE AMES TYLER WARREN 10.25" - BLACK
$96.00 USD
We like to say that this fin has curves in all the right places, kind of like a magic board. Tyler Warren set out to design a fin with the...
TRUE AMES TYLER WARREN 10.25" - BLUE
$99.00 USD
We like to say that this fin has curves in all the right places, kind of like a magic board. Tyler Warren set out to design a fin with the...
TRUE AMES TYLER WARREN 10.25" - CLEAR
$96.00 USD
We like to say that this fin has curves in all the right places, kind of like a magic board. Tyler Warren set out to design a fin with the...
TRUE AMES TYLER WARREN 10.25" - RED
$99.00 USD
We like to say that this fin has curves in all the right places, kind of like a magic board. Tyler Warren set out to design a fin with the...
TRUE AMES TYLER WARREN 10.25" - SMOKE
$96.00 USD
We like to say that this fin has curves in all the right places, kind of like a magic board. Tyler Warren set out to design a fin with the...